01 · Mean Comparison
Compare continuous metrics such as revenue, order value, or time on page.
02 · Proportion Comparison
Compare conversion rates and other binary outcomes.
03 · Sample Size
Estimate how many observations you'll need before running a test.
04 · Statistical Power
Understand whether your experiment has enough power to detect a difference.
Systems in Practice
Three examples, three different moments where a test goes wrong.
Example 01
Three add-ons, one test.
Three completely different calls.
Two of them nobody celebrates.
Example 02
One trial-length test.
An 18.6% lift on paper.
A test that was never built to see it.
Example 03
One promotion, eight store types.
Two significant results.
Neither one was real.
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